Custom shape
New molds for brand-owned silhouettes, or adaptation of proven fruit, food and novelty forms.
01 CUSTOM SQUISHY DEVELOPMENT
Custom Squishy Toy Development for Brands
Shape, shell, filling, texture and sound — tuned to your brand and signed off on a physical sample. KLS Sensory coordinates the production partner and the whole process.
02 CUSTOMIZATION MODULESEleven levers,
Eleven levers,
one product.
Each module is confirmed against your brief and the selected construction. Nothing is templated — you choose what matters to your market.
Color
Brand and seasonal matching across shell, tint layers and multi-color SKUs.
Shell
Soft, clear and crystal shell options matched to the finish and clarity you need.
Filling
Soft, gel, bead-clay and crisp fills tuned to the target hand-feel.
Texture
Smooth, matte and textured surfaces to control grip and shelf feel.
Sound
Soft, crunchy or crisp sound response for tactile and ASMR ranges.
Insert
Suspended elements and printed inserts inside transparent shells.
Logo
Logo application on the product surface or inside clear shells.
Packaging
Polybags, hang tags, color boxes and display formats for retail.
Sample
Prototype and pre-production samples for shell, fill, feel and sound.
Production
Bulk run with agreed checkpoints and production follow-up.
03 CONCEPT TO PRODUCTIONFrom sketch
From sketch
to signed-off sample.
We map the workflow to your brief and sign off at every checkpoint. Prototype and sample revision rounds are typically the longest stages, so we plan them explicitly.
Send your squishy concept ↗- 01Concept brief
Shape, feel, sound, target cost, quantity and delivery window.
- 02Construction scope
Shell, fill and tooling options mapped to the brief.
- 03Prototype
First physical prototype for shape, weight, feel and sound review.
- 04Sample approval
Pre-production sample signed off against the approved standard.
- 05Production & QC
Bulk production with inspection checkpoints and shipment coordination.
04 SAMPLE & QUALITYApprove the feel
Approve the feel
and the sound.
A physical sample is the contract — shell, fill, texture and sound confirmed before production.
Sampling & inspection
We coordinate prototype and pre-production samples and define inspection checkpoints — seam strength, leakage, odor, recovery, color, sound and repeated-squeeze review — against the approved sample. Optional third-party pre-shipment inspection is available on request.
Request a sample →05 CONTINUE EXPLORING
Related commercial services
Custom squishy work connects to OEM development, private label and stress ball programs.
Custom Sensory Toys
OEM development across the full sensory range.
View the page →Private Label Sensory Toys
Existing-product rebranding and packaging.
View the page →Wholesale Stress Balls
Stock and private-label stress ball programs.
View the page →Custom Stress Balls
Logo and shape programs for promotions and retail.
View the page →06 FAQCustom squishy questions
Custom squishy questions
before you brief.
Can I create a completely new squishy shape?
Yes. New-mold development is available for silhouettes that belong to your brand. It is a separate, project-dependent track from adapting an existing squishy shape.
What filling options can I choose from?
Options depend on the shell and closure. Soft, gel (vaseline-style), bead-clay and crisp fills can typically be coordinated, and the hand-feel is confirmed at sampling.
Can I add an insert or a logo inside a clear squishy?
Yes, where the shell is transparent. Inserts, printed elements and logo placement inside clear shells are common and are confirmed against the selected construction.
What is the MOQ for custom squishy toys?
MOQ is project dependent. Adapting an existing shape typically starts lower than a new-mold project. We reconfirm the exact number after reviewing your concept.
Can you control the texture and sound of the squishy?
Yes. Surface finish and sound response — soft, crunchy or crisp — are tuned to your tactile or ASMR brief and signed off on the physical sample.
Do you also handle the packaging?
Yes. Polybags, hang tags, color boxes and display formats are coordinated with the product so the finished squishy is retail-ready.
How long does custom squishy development take?
Timing is project dependent. Prototype and sample revision rounds are typically the longest stages; we map checkpoints once your brief is confirmed.