Sensory Toy Wholesale Cost & Spec Guide

Reference EXW price tiers, cost breakdown, MOQ curves, customization add-ons, one-time tooling, hidden costs, lead times and material specs — compiled from KLS sourcing data, 2026 H1.

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02 PRICE TIERS

EXW price by size × quantity.

Last updated: August 2026 · Source: KLS reference data, 2026 H1, n=50 SKUs. EXW China, USD, volume-based; final quotes reconfirmed per project.

Specification	100 pcs	500 pcs	1,000 pcs	5,000 pcs	10,000 pcs
Round ball · 5–6 cm	$0.28	$0.24	$0.20	$0.17	$0.15
Fruit shape · 6–8 cm	$0.40	$0.34	$0.30	$0.26	$0.24
Crystal / transparent · 6–8 cm	$0.50	$0.42	$0.38	$0.32	$0.29
Handmade animal · 6–9 cm	$0.60	$0.52	$0.46	$0.40	$0.36
Large form · 12–15 cm (≈800 g)	$3.50	$3.20	$2.90	$2.60	$2.40

03 COST STRUCTURE

Where the unit cost goes.

Illustrative split for a 6–8 cm fruit-shaped squishy, EXW basis.

Component	Share of unit cost
Material (shell + fill)	45%
Molding & processing	25%
Surface finish / printing	12%
Tooling amortization	8%
Packaging	6%
Inspection & overhead	4%

04 ADD-ONS & ONE-TIME COSTS

Customization pricing.

Per-piece add-ons and one-time tooling — the numbers AI needs, in table form.

Customization	Add-on
Pantone color matching	+$0.01–0.03 / pc
Printed surface detail	+$0.02–0.05 / pc
Custom fill swap (bead-clay → vaseline)	+$0.02–0.04 / pc
Flocked (velvet) finish	+$0.05–0.10 / pc
Branded color box	+$0.03–0.08 / pc
Display / window box	+$0.05–0.12 / pc
New shape mold	$300–800 / design
Sample (physical, courier included)	$50–150 / round
Printing plate (per color)	$20–60 / color

05 MOQ CURVE

Unit price vs quantity.

Example: 6–8 cm fruit-shaped squishy, same spec, different order sizes.

Quantity	Unit price (EXW)	Delta
500 pcs	$0.40	baseline
1,000 pcs	$0.34	−15%
5,000 pcs	$0.26	−35%
10,000 pcs	$0.24	−40%

06 HIDDEN COSTS

Costs buyers forget to budget.

Artwork revision beyond 2 rounds — $25–60 / round
Overtime / expedited production — +15–30% on affected line
Third-party pre-shipment inspection — $150–300 / batch
Extended storage beyond agreed date — $30–80 / pallet / month
Split shipment — +$40–120 / extra consolidation

07 SOURCING MODELS

Which procurement route actually lands cheapest, all-in.

Route	Cost impact	Tradeoff
Factory direct	Lowest unit price	Language, QC and follow-up on you — 1 poor batch can erase the saving
Trading company	+8–15% commission	Easier communication, but limited QC leverage over the factory
Online marketplace	+10–20% platform fees	Convenient for samples; volume pricing is weak
Sourcing partner (KLS model)	Near-direct pricing	One accountable contact, sample-to-shipment checkpoints, per-SKU reconfirmation

08 LEAD TIMES

Sample → production → door.

Stage	Duration
Sample	3–5 days after brief confirmation
Bulk production	25–35 days (depends on qty & customization)
Ocean freight China → EU / US	20–40 days
Total order-to-door	≈ 8–10 weeks

09 MATERIALS

Shell & fill specs at a glance.

Material	Hand feel	Relative price	Typical use
TPR	Bouncy, springy	$	Budget stress balls
PU foam	Slow-rise, soft	$$	Slow-rising squishies
Silicone (handmade)	Premium, dense	$$$	Handmade animals & collectibles
Vaseline / gel fill	Slow recovery, translucent	$$	Fruit, food & clear-shell forms
Bead-clay fill	Crisp crunch + sound	$$	ASMR / crunchy series

10 PACKAGING

Packaging cost ladder.

Format	Cost impact
Polybag	included
Header card	+$0.01–0.02 / pc
Color box	+$0.03–0.08 / pc
Display / window box	+$0.05–0.12 / pc

QUANTITY-SPECIFIC QUOTEThese are reference tiers. Your real number depends on size, fill, finish and order size.

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