01 BUYER'S GUIDE
How to Turn a Sketch into a Custom Squishy Toy
Ten stages from your idea to a shipped, retail-ready squishy — and what happens at each one.
02 THE WORKFLOWOne process,
One process,
ten checkpoints.
Each stage is confirmed against your brief and signed off before the next — you never lose sight of the concept.
Send your sketch ↗- 01Idea
- 02Shape
- 03Material
- 04Supplier matching
- 05Prototype
- 06Sample approval
- 07Packaging
- 08Production
- 09QC
- 010Shipment
03 WHERE TIME GOES
Prototype and sample approval take the longest.
Mold and sample revision rounds are where most custom projects spend their time.
A new shape goes through tooling and prototype rounds before the sample is signed off — this is the longest stage and is project dependent. The payoff is a product that belongs to your brand, not a catalog item. Start a custom squishy development with your sketch and target cost.