01 RETAIL · SEASONAL
Seasonal gift program for a European toy retailer.
6 SKUs shortlisted from a 50-SKU library, sampled in one round, delivered inside an 8-week launch window.
02 THE CHALLENGEA fixed window,
A fixed window,
a flexible shelf.
The buyer needed a gift-led sensory range for the holiday shelf, but had no supplier relationship, a fixed 8-week launch window, and a MOQ budget that ruled out large single-SKU commitments.
03 EXECUTIONBrief to shipment
Brief to shipment
in 8 weeks.
- Day 0 — BriefMarket: EU retail, gift-led. Target price band, quantity budget, and a fixed 8-week launch window.
- Day 3 — ShortlistNarrowed the 50-SKU library to 8 candidates: mochi fruit, crisp bayberry, and mini animal forms with gift-friendly packaging options.
- Day 6 — SamplingPhysical samples for 3 shortlisted forms — shell, fill, recovery and closure checked against the retailer's tactile brief. One round approved.
- Day 12 — PackagingHeader-card and color-box options costed; window-box selected for the hero SKU, polybag for the rest.
- Day 15 — ProductionBulk order placed: 6 SKUs, 500–1,000 pcs each, with a mixed-SKU delivery plan.
- Week 8 — ShipmentProduction + ocean freight landed inside the launch window; carton marking and documentation aligned with the retailer's receiving team.
04 OUTCOMES
What shipped.
- 6 SKUs selected from a 50-SKU library in one shortlisting round
- Sampling closed in a single round against a tactile brief
- Delivery completed inside the 8-week launch window
- Mixed-SKU plan kept MOQ per SKU low while filling the gift shelf
YOUR PROJECTSame process, your window — seasonal, launch or reorder.
Use the quote calculator for an instant EXW estimate, then confirm scope against a sample.