01 DISTRIBUTOR · MIXED SKU
ASMR & crunchy range expansion for a distributor.
An 8-SKU mixed assortment with third-party inspection and a reorder-friendly packaging plan.
02 THE CHALLENGEStale shelf,
Stale shelf,
mixed-bag budget.
The distributor's stress-ball category was price-led and flat. The buyer wanted new formats with a tactile story, but the budget was split across many SKUs — so every piece had to earn its slot, and quality had to be verifiable without a factory visit.
03 EXECUTIONMixed SKU,
Mixed SKU,
single accountable run.
- Day 0 — Category briefGoal: refresh a mature stress-ball shelf with ASMR and crunchy formats; budget for a mixed-SKU first order.
- Day 4 — Selection8 SKUs drawn from the bead-clay and crisp-sound series — pistachio, tomato, bayberry, apple crisp and butter-stick — sized for mixed display.
- Week 2 — SamplesCrunch response and recovery tested across the selection; two forms revised for sound intensity.
- Week 3 — Pack planHeader-card plan for the hero SKUs, polybag for the rest; a reorder-friendly carton mix agreed.
- Week 4 — InspectionThird-party pre-shipment inspection scheduled on appearance, weight, closure and sound checkpoints.
- Week 8 — DeliveryMixed 8-SKU order shipped; inspection report and packing list aligned with the distributor's receiving process.
04 OUTCOMES
What shipped.
- 8-SKU mixed assortment from one production run
- Crunch sound intensity tuned in one revision round
- Third-party pre-shipment inspection completed on agreed checkpoints
- Reorder-friendly packaging and carton mix planned from day one
YOUR CATEGORYRefresh a shelf with mixed-SKU sourcing that stays verifiable.
Selection, sound tuning, inspection and reorder planning are coordinated as one unit.